The podcast for global marketers to hear experts talk about opportunities and challenges in increasing multilingual lead gen and revenue. Explore the highs and lows and then delve into best practices for strategies, technologies, processes and quality for translation, transcreation, localization and more.
Episodes
Wednesday Nov 17, 2021
Wednesday Nov 17, 2021
Joe Nocito, International Sales and Global Marketplace Business Development at Darn Tough Vermont, laughs as he tells people sitting next to him on a flight that he’s a sock salesperson.
It’s true but it’s an understatement to all that he’s done.
Over the last five years, he’s taken Darn Tough Socks from 3 countries (US, Japan, and Canada) to 25 countries around the world.
We deep dive into how he and the senior management team developed their international growth strategy and talk about grants available for translation.
And for fun, hear about why the socks they sell are different in Sweden and Norway!
Connect with Wendy - https://www.linkedin.com/in/wendypease/
Connect with Joe - https://www.linkedin.com/in/jnocito/
Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com
Wednesday Nov 10, 2021
Wednesday Nov 10, 2021
Mayumi Ishii, current Chief at Chrysmela, worked for years as a McKinsey Consultant and Analyst for Nomura Securities.
When she came across a product manufactured in Japan that solved a 5000 year old problem, she decided to start selling it in the United States.
She explains why she decided to keep the Japanese name and branding and then gives great advice for launching a consumer product across countries.
It’s a product you want to hear about!
Connect with Wendy - https://www.linkedin.com/in/wendypease/
Connect with GUEST - https://www.linkedin.com/in/mayumiishii/
Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com
Wednesday Nov 03, 2021
Wednesday Nov 03, 2021
John Jove is the General Manager of PepsiCo International Sales and has tons of great stories and advice to share.
He’s personable, insightful, curious, and a lifelong learner.
In this interview, you can see why he’s been so successful.
Learn about “Portañol” and “Jeitinho”.
And, where Google is appropriate in global marketing.
Connect with Wendy - https://www.linkedin.com/in/wendypease/
Connect with John - https://www.linkedin.com/in/johncharlesjove/
Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com
Wednesday Oct 27, 2021
Wednesday Oct 27, 2021
David Oliva, General Manager at Organomation, never had any international experiences growing up, yet he’s successfully running a global company now.
By leveraging time at US trade shows, he’s able to connect with visiting distributors from around the world.
He gives great practical advice on how your website is a 24x7 selling machine, how associations can recommend ways to excel at the right trade shows, and how to avoid the “mistakes” he’s made.
You will enjoy this episode, especially if you manufacture a laboratory product and wonder about translation, distributors, and China.
Other Links:
Listen to this episode about having your distributors do your translation: https://www.theglobalmarketingshow.com/e/global-sales-vs-global-marketing/
Learn how to rock virtual international trade shows: https://www.rapporttranslations.com/videos/international-virtual-trade-shows
Reach out to meet Bill Kinney if you want to increase your ROI on trade shows: http://meetroi.com/
Connect with Wendy - https://www.linkedin.com/in/wendypease/
Connect with David - https://www.linkedin.com/in/doliva/
Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com
Wednesday Oct 20, 2021
Wednesday Oct 20, 2021
Sara Baxter Orr, SVP & Global Head at Anaplan, worked at a senior level for Verizon Wireless, a domestic division when she was promoted to run a global division.
As an US English speaker with no global experience, she was intimidated.
After gaining experience and learning that her authentic way of working with people worked, she continued with global leadership.
She now heads up Anaplan, a fast growing business services company.
In this episode, she shares how virtual work has led to many benefits in global leadership.
Visit - www.anaplan.com to learn more
Connect with Wendy - https://www.linkedin.com/in/wendypease/
Connect with Sara - https://www.linkedin.com/in/sarabaxterorr/
Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com
Wednesday Oct 13, 2021
Wednesday Oct 13, 2021
Kyle Hegarty, Managing Director at Leadership Nomad (a division of TSL), wrote the book, “The Accidental Business Nomad,” about succeeding in business across cultures.
Listen as he talks to me from Singapore and explains problems he encountered and recommendations for avoiding those mistakes.
He talks about how to understand the deeper levels of language and why a prostitute wouldn’t take the translation job he offered!
To access the “Communication Contracts” and other tools visit - https://www.leadershipnomad.com/businessnomad
To find his book, visit - https://www.amazon.com/Accidental-Business-Nomad-Survival-Shrinking/dp/1529329078
Connect with Wendy - https://www.linkedin.com/in/wendypease/
Connect with Kyle - https://www.linkedin.com/in/slapdragons/
Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com
Wednesday Oct 06, 2021
Wednesday Oct 06, 2021
Wendy Pease, host and President of Rapport International, commemorates the first anniversary of The Global Marketing Show podcast with a live episode.
She talks about how the podcast got started with Aubin Mutschler, a local high school intern and then she shares some of her favorite episode guests and a few big announcements.
Tune into this special episode to learn about the show and help us celebrate.
Connect with Wendy - https://www.linkedin.com/in/wendypease/
Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com
Wednesday Sep 29, 2021
Wednesday Sep 29, 2021
Erica Tucker, Global Product Support Manager at Overdrive, grew up in a small town in Ohio and never travelled globally.
She learned how to connect with people by hanging out in the coffee shop with the old guys.
Now she manages global relationships for Overdrive - a company that provides electronic books and resources to libraries and organizations around the world.
This is a good episode to listen to especially if you are an author who wants to get your book distributed internationally, a reader who wants to access books online in any language, or a small-town person who wants to learn how to connect across the global business arena!
Erica’s love of words, books, and people are fun to hear about.
And hear her Dad’s advice…. “You are good enough to go anywhere, but not too good to go anywhere!”
Connect with Wendy - https://www.linkedin.com/in/wendypease/
Connect with Erica - https://www.linkedin.com/in/erica-tucker-542902193/
Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com
Wednesday Sep 22, 2021
Wednesday Sep 22, 2021
Mario Nawfal, Founder of Froothie and 6 other companies, is an interview you don’t want to miss.
His early success in business and his relationships around the world are impressive.
He’s personable and insightful in talking about his motivations, his companies, and his strategies.
Listen to how he develops influencers differently in both B2C and B2B companies.
Connect with Wendy - https://www.linkedin.com/in/wendypease/
Connect with Mario - https://www.linkedin.com/in/mario-nawfal/
Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com
Wednesday Sep 15, 2021
Wednesday Sep 15, 2021
AJ Wilcox, Founder of B2Linked, is a whiz at social media ads and decided to specialize in LinkedIn ads when he opened his agency B2Linked.
His journey from a mission in the Ukraine to a Global LinkedIn ads specialist is fascinating.
Even if you never wanted to know about paid advertising in the US versus international markets, check out this episode. It might have you take new actions.
Connect with Wendy - https://www.linkedin.com/in/wendypease/
Connect with AJ - https://www.linkedin.com/in/wilcoxaj/
Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com