The podcast for global marketers to hear experts talk about opportunities and challenges in increasing multilingual lead gen and revenue. Explore the highs and lows and then delve into best practices for strategies, technologies, processes and quality for translation, transcreation, localization and more.
Episodes
Wednesday Feb 23, 2022
Wednesday Feb 23, 2022
Chris Curtin has had an incredible career in marketing for Disney, HP, and Visa.
In this episode, he explains how good marketers have to start with having a good sense of self and how they take the complex and make it simple.
With this understanding they can focus on making the future brighter than the past.
We discuss some marketing missteps that Disney made and how they adjusted for success. And, how they handle localization and translation.
And he gives fantastic examples about Visa welcoming visitors, Ray-ban Sunglasses building sales through affiliation, and Alibaba recognizing the importance of red envelopes.
Relevant articles about Chris:
https://www.digitaltrends.com/wearables/visa-payment-ring-rio-2016/
https://www.cnbc.com/2017/03/13/visa-pay-with-sunglasses.html
https://www.sportsbusinessjournal.com/SB-Blogs/Breaking-News/2020/06/Chris-Curtin.aspx
Connect with Wendy - https://www.linkedin.com/in/wendypease/
Connect with Chris - https://www.linkedin.com/in/christophercurtin/
Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com
Wednesday Feb 09, 2022
Wednesday Feb 09, 2022
Evan Nierman, Founder & CEO of Red Banyan, is no stranger to difficult situations.
He’s not Olivia Pope nor is he Ray Donovan, yet he helps people get through crises, in countries all over the world!
His stories are fascinating, and his ability to navigate language and cultures is impressive.
LINKS:
https://www.amazon.com/Crisis-Averted-Strategies-Protect-Reputation/dp/1642252573
Connect with Wendy - https://www.linkedin.com/in/wendypease/
Connect with Evan:
- LinkedIn - https://www.linkedin.com/in/evan-nierman/
- LinkedIn - https://www.linkedin.com/company/red-banyan-group
- Twitter - https://twitter.com/RedBanyan
- Facebook - https://www.facebook.com/RedBanyan
- Instagram - https://www.instagram.com/redbanyanpr/
Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com
Wednesday Jan 19, 2022
Wednesday Jan 19, 2022
Fernando Maroniene reminds us that business is business everywhere yet paying attention to details delivers success.
In this episode, we have an in depth discussion about how he helped drive efficiencies with content creation across the region to support the local sales efforts.
His insights and experience on content creation, translation, and quality can help every country head or marketing person.
Connect with Wendy - https://www.linkedin.com/in/wendypease/
Connect with Fernando - https://www.linkedin.com/in/fernandomaroniene/
Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com
Wednesday Jan 12, 2022
Wednesday Jan 12, 2022
Adam Blanco, Founder and Managing Director at e8/Q Technologies, thrives in situations with political volatility and emerging markets.
He joined the Peace Corp to go to Russia during their emerging capitalism journey.
Now, he consults with companies in the Balkans and Ukraine.
Adam’s insights into when to enter, how to succeed, and when to get out in markets lacking infrastructure, laws, financial support, banking systems captivated me.
And learn why Russians are more apt to say they are “normalna” (so-so) rather than “great” when you ask them how they are doing.
Connect with Wendy - https://www.linkedin.com/in/wendypease/
Connect with Adam -
- LinkedIn - https://www.linkedin.com/in/adam-a-blanco-1412743/
- Email - aablanco@e8qtechnologies.com
- Website - www.e8qtechnologies.com
GloMusic: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com
Wednesday Jan 05, 2022
Wednesday Jan 05, 2022
Nick Leighton, executive coach, international marketer and author of Exactly Where You Want to Be: A Business Owners Guide to Profit & Happiness (www.exactlywhereyouwanttobe.com), brings adventure and fun into the world of global marketing.
As an owner of a creative agency founded in old Dubai, he hired a diverse team to achieve their goals, won large international contracts, and then sold his agency to be with his wife in Southern CA.
Listen to this fun episode where we talk about his “Champagne Moment” in a hijacked helicopter while hosting international journalists in Pakistan, riding in a car high speed chase in Moscow, and how he met his wife at the Playboy Mansion.
You will be edutained!
Links:
TAAN - https://taan.org/
PRGN - https://prgn.com/
Exactly Where You Want to Be: A Business Owners Guide to Profit & Happiness - https://www.exactlywhereyouwanttobe.com/
Buy the book - https://www.amazon.com/Exactly-Where-You-Want-Happiness-ebook/dp/B0764TRZNJ
Connect with Wendy - https://www.linkedin.com/in/wendypease/
Connect with Nick - https://www.linkedin.com/in/nickleighton/
Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com
Wednesday Dec 22, 2021
Wednesday Dec 22, 2021
Omer Menashe, CEO at eMojo (https://www.emojo-digital.com), explains why Israeli companies must think global from the start – with a small population there just isn’t room for growth.
Over the last 10 years, he’s gone from owner of a start-up in Tel Aviv servicing local companies to now being based in New York City and managing over $10 million in ad spent each year. He expanded globally by reaching out to people in his network to schedule 45 meetings for his first week in New York.
He admits the first step is the hardest yet if someone wants to grow, they can do it.
Connect with Wendy - https://www.linkedin.com/in/wendypease/
Connect with Omer:
- LinkedIn - https://www.linkedin.com/in/omer-menashe-251a4b35/
- Facebook - https://www.facebook.com/omermenashe
Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com
Wednesday Dec 15, 2021
Wednesday Dec 15, 2021
Andy Karellas is so well-spoken, and he graciously takes the time to share information about all the resources available for companies that want to export.
He explains why it’s worth it for you to take the time and energy to sell internationally.
The payoff for the effort is HUGE.
Learn where to start and the 10 top areas to focus on.
His role as the Executive Director of the State International Development Organizations (SIDO) and the Director of International Affairs at The Council of State Governments (CSG) gives him firsthand insight.
State International Development Organizations (SIDO) Links:
https://www.linkedin.com/company/state-international-development-organizations-sido/
Connect with Wendy - https://www.linkedin.com/in/wendypease/
Connect with Andy - https://www.linkedin.com/in/andreaskarellas/
Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com
Wednesday Dec 08, 2021
Wednesday Dec 08, 2021
Hakan Ozsancak, EVP Chief Finance and Communications Officer for Washington Institute for Business, Government, and Society, has lived in 7 countries and speaks 5 languages.
If he doesn’t feel like he fits in, it’s not “others” that make him feel different, he looks for what he can do himself to get along.
Listen to this interesting discussion about what it takes to win at cross cultural and global business.
Connect with Wendy - https://www.linkedin.com/in/wendypease/
Connect with Hakan - https://www.linkedin.com/in/hakanozsancak/
Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com
Wednesday Dec 01, 2021
Wednesday Dec 01, 2021
Laurent Kahl, Import-Export Consultant at GlobalFootprints, is a US citizen who was born in Venezuela and lived in 8 countries before graduating from high school.
After college, it was natural for him to enter the global business universe.
Listen to him talk about his experiences and explain why companies should go global!
Connect with Wendy - https://www.linkedin.com/in/wendypease/
Connect with Laurent - https://www.linkedin.com/in/laurentkahl/
Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com
Wednesday Nov 24, 2021
Wednesday Nov 24, 2021
In this week's episode we share a recording of a recent webinar "Expanding Your Business Internationally."
When expanding a company internationally, there are some obvious things that everyone has on their to-do list, such as arranging logistics and hiring new staff.
Behind these obvious checklist items, there is a long list of smaller tasks that are easily forgotten during internationalization. The implementation of these tasks can make or break the success of an expansion.
Presented by:
IP attorney, David M. Roccio (droccio@lalaw.com) who presents the information necessary to make well-informed decisions with respect to protecting your innovations outside your home country and avoiding potential pitfalls of unfamiliar patent laws. - https://www.linkedin.com/in/davidroccio/
International expansion expert and previous guest of The Global Marketing Show (show #24), Nina Ann Walters(nina@expandise.com), highlights some of the small things you can do that will have a big impact on your international success. - https://www.linkedin.com/in/ninaannwalters/
Our host and translation expert Wendy Pease (wmpease@rapportintl.com), who discusses how to avoid the potential traps of machine translation and optimize international growth through high-quality, culturally adapted content and translations that connect you to your target audience. - https://www.linkedin.com/in/wendypease/
And moderated by Bill Kenney (bill@meetroi.com), Owner of Meet, founder of Soft Land Partners and past Global Marketing Show (show #6) guest. - https://www.linkedin.com/in/bkenney/
LINKS:
Soft Land Partners Export Readiness Checklist - https://softlandpartners.com/readiness-checklist/
Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com