The podcast for global marketers to hear experts talk about opportunities and challenges in increasing multilingual lead gen and revenue. Explore the highs and lows and then delve into best practices for strategies, technologies, processes and quality for translation, transcreation, localization and more.
Episodes
Wednesday Jun 29, 2022
Wednesday Jun 29, 2022
Stephen Shortt, Managing Director at ETC Consult, was prior owner of Alpha College of English a school in Ireland where professionals could go to learn English.
Currently he’s an investor, leadership and career coach, keynote speaker, succession planner, and self-proclaimed Geek.
He explains his rational for using Global English and where translation was necessary, and deep dives into his experiences in Global Marketing.
His insights, experience, and go to market strategies clearly show that he thinks strategically.
Listen to this episode to learn from a true entrepreneur.
Links:
https://successfulsuccession.com
Connect with Wendy - https://www.linkedin.com/in/wendypease/
Connect with Stephen - http://shortt.me/li
Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com
Wednesday Jun 08, 2022
Wednesday Jun 08, 2022
Walter Brooks, President and CEO of Brooksmade Gourmet Foods, found it easier to expand internationally with his specialty BBQ Sauces than to sell more in the competitive domestic US market.
With grants and supports from the US government available for all small and mid-sized businesses, he was able to secure $10 million in business with an investment of about $100k. Calculate the ROI on that!
Listen to this episode to hear how he did it!
Links:
https://brooksmadegourmetfoods.com/
Access to supports for exporters - https://www.rapporttranslations.com/blog/exporter-resources-information
Connect with Wendy - https://www.linkedin.com/in/wendypease/
Connect with Walter –
https://www.linkedin.com/company/brooksmade-gourmet-foods/
@brooksmadegourmetfood
Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com
Wednesday May 25, 2022
Wednesday May 25, 2022
Vladimir Gendelman, Founder and CEO of Company Folders, Inc. hired employees in Ukraine to access highly talented tech skills to program and design his custom print and promotional products company.
Back in 2014, he helped his Ukrainian employees move to avoid a Russian invasion and now again, he’s doing the same. Luckily, as of this recording, all are safe and back to work, some in Ukraine and some in other countries.
As a side job, he and a partner founded a non-profit organization, https://www.realhelpforukraine.org/ to directly support Ukrainian needs for food, medical supplies, orphanages, refugee relocation, protective gear and more. 100% of all donations go directly to the people in need.
Listen to this episode to hear directly how people are affected and helping in Ukraine.
Links:
https://www.realhelpforukraine.org/
https://www.companyfolders.com/
https://www.facebook.com/CompanyFolders@CompanyFolders
https://www.linkedin.com/company/company-folders-inc/
https://www.pinterest.com/companyfolders/_created/
https://twitter.com/CompanyFolders
https://www.instagram.com/companyfoldersinc/
Connect with Wendy - https://www.linkedin.com/in/wendypease/
Connect with Vladimir –
Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com
Wednesday May 18, 2022
Wednesday May 18, 2022
Mark Ridley, Co-founder and COO of GreenShootsFX talks to us today about cross-border payments or “FX” (foreign exchange).
With over 30 years in international banking, he is loaded with suggestions and solutions for avoiding common mistakes in international payments and receipts.
He explains why you lose when you work only in US dollars and how to avoid the #1 issue of not knowing what you don’t know about FX.
Mark passionately and clearly, entertains and educates us in this important area of global marketing.
Links:
Connect with Wendy - https://www.linkedin.com/in/wendypease/
Connect with Mark - https://www.linkedin.com/in/markridley73/
Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com
Wednesday May 11, 2022
Wednesday May 11, 2022
Mario Nawfal, CEO of NFT Tech and founder of Froothi, engages us with the basics of NFTs and cryptocurrency.
You don’t need to understand the technology to see his vision of the future.
Listen as he describes the opportunities and tells us his memorable quote about how humans underestimate innovation.
Connect with Wendy - https://www.linkedin.com/in/wendypease/
Connect with Mario - https://www.linkedin.com/in/mario-nawfal/
Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com
Wednesday Apr 27, 2022
Wednesday Apr 27, 2022
Dr. Gregory D. Hess, President and CEO of IES Abroad, took the position right as Covid started.
With clarity on their values focused on academics, safety, and diversity, and by keeping close tabs on global events, he opens opportunities for students to study abroad for a deep intercultural experience.
The best benefit – the students are exposed to different cultures and experiences that give them power to deal with ambiguities.
In this episode, we also talk about his research and publications on how conflict/war affects economic growth.
He believes that by offering opportunities for students from around the world to develop relationships, IES Abroad encourages cooperation instead of conflict.
With his experience as a federal economist, a college professor, and non-profit executive, he’s fascinating to listen to.
Links:
https://www.studyabroadfoundation.org/
https://www.theamandagorman.com/ - Amanda Gorman is the youngest inaugural poet in U.S. history, as well as an award-winning writer and cum laude graduate of Harvard University who studied abroad through IES Abroad.
Connect with Wendy - https://www.linkedin.com/in/wendypease/
Connect with Gregory - https://www.linkedin.com/in/gregory-hess-653a627/
Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com
Wednesday Apr 20, 2022
Wednesday Apr 20, 2022
Juha Vaisanen, Managing Partner of Active and Senior Living Markets Business Development and Sales with Technogym, explains why entering the US market is much different from entering other smaller countries.
If you don’t have the right segmentation and research, you compete and lose against bigger players.
He talks about his experience in finding a hot market for saunas and gym equipment.
And what your distributor can handle and why translation is better handled by the company.
A steamy episode for leaders who want to enter the US.
Connect with Wendy - https://www.linkedin.com/in/wendypease/
Connect with Juha - https://www.linkedin.com/in/juhavaisanen/
Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com
Wednesday Apr 06, 2022
Wednesday Apr 06, 2022
Lory Martinez, CEO of Ochenta Studios, works with individuals and companies to create and translate podcasts across multiple languages.
Her stories are fascinating to hear about the preferences across cultures in storytelling and the varied interests of people across countries.
Learn why you may want to consider adapting your podcast into other languages and how to do it in this information packed episode.
LINKS:
https://podcasts.apple.com/us/podcast/mija-podcast-english/id1480370918
https://podcasts.apple.com/us/podcast/ochenta-stories/id1508889832
Connect with Wendy - https://www.linkedin.com/in/wendypease/
Connect with Lory on LinkedIn - https://www.linkedin.com/in/lorymartinez/ Twitter - @ochentpodcasts
Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com
Wednesday Mar 23, 2022
Wednesday Mar 23, 2022
Once again, the tables are turned as our host Wendy Pease shares a podcast she recently appeared on as a guest – Conquering Chaos.
Host Josh Santo (Senior Product Marketing Manager at Parsable) and Wendy talk about global business in the manufacturing industry and how to handle language for non-English speaking customers, vendors, and employees.
Whether you’re in the manufacturing industry or not this is a great episode!
LINKS:
If you’re a leader in the manufacturing industry, follow the Conquering Chaos podcast for more great episodes - https://parsable.com/conquering-chaos-podcast/
Parsable - https://parsable.com/
Connect with Wendy - https://www.linkedin.com/in/wendypease/
Connect with Josh - https://www.linkedin.com/in/joshsanto/
Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com
Wednesday Mar 09, 2022
Wednesday Mar 09, 2022
Jean-Pierre Degembe, Global Director, Sourcing – Golf for Wilson Sporting Goods, regals me with stories of golf from around the world as we talk about his experiences with adapting golf products and marketing for different regions.
Learn why in France the words – wood, shaft and putter are not translated and why they are in Canada.
If you are planning a golf vacation, you’ll hear about the different ways people play golf in Japan, Malaysia, France, in the US and more!
Connect with Wendy - https://www.linkedin.com/in/wendypease/
Connect with Jean-Pierre - https://www.linkedin.com/in/jpdegembe/
Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com