The podcast for global marketers to hear experts talk about opportunities and challenges in increasing multilingual lead gen and revenue. Explore the highs and lows and then delve into best practices for strategies, technologies, processes and quality for translation, transcreation, localization and more.
Episodes
Wednesday Feb 10, 2021
Wednesday Feb 10, 2021
Today's guest Lafe Bailey, Co-CEO and President of Wenger Manufacturing, is a third-generation leader of Wenger.
Lafe has helped drive the company’s revenues from $20 million to $150 million by building relationships with people from all over the world.
Hear his recommendations on how to be successful and why all manufacturers should be exporting.
Also, hear his views about politicians being the biggest threat to world trade.
Connect with Wendy - https://www.linkedin.com/in/wendypease/
Connect with Lafe - https://www.linkedin.com/in/lafebailey/
Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com
Wednesday Feb 03, 2021
Wednesday Feb 03, 2021
What a blessing to talk to Loredana Nicolae, a B2B global growth expert who has offices all over the world.
She consults with companies on how to expand internationally - and recommends starting with an agile, lean marketing approach.
Learn about how to research the right market, gain insights about cultural compatibility for a successful launch and to understand how Account Based Marketing (ABM) can make you successful.
When it comes to global marketing - just say “tak tak” in Polish!
Connect with Wendy - https://www.linkedin.com/in/wendypease/
Connect with Loredana - https://www.linkedin.com/in/loredananiculae/
Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com
Resources -
Webinars on internationalization recording - https://youtu.be/PiuppNGu0gs
Hofstede Insights - https://www.hofstede-insights.com/product/compare-countries/
B2B Influencers - www.thinkers360.com/
A series of blog posts series on going international from NNC
Wednesday Jan 27, 2021
Wednesday Jan 27, 2021
Crista Casas has lived and worked in South America, Ghana, Thailand, India, Australia and more.
She launched Casas Global Solutions to support technology companies in their global launch.
Listen to her explain why she considers Google Translate a “necessary evil” and why considering English as a Global language leads to “language entitlement”.
Connect with Wendy - https://www.linkedin.com/in/wendypease/
Connect with Crista - https://www.linkedin.com/in/cristacasas/
Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com
Wednesday Jan 20, 2021
Wednesday Jan 20, 2021
Talk about a person who can fit in anywhere!
Darryn Lee, a Senior Sales and Business Development professional at Vise, has a life mission to connect across cultures, and he’s well on his way.
As a high school student from the “projects” he travelled to Japan and learned his first lesson about gratitude.
In this episode, hear how he’s succeeded and his advice for connecting with people everywhere.
Connect with Wendy - https://www.linkedin.com/in/wendypease/
Connect with Darryn - https://www.linkedin.com/in/darrynlee/
Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com
Wednesday Jan 13, 2021
Wednesday Jan 13, 2021
Listen to Trent Clark, CEO of Leadershipity, talk about his experiences of playing sports and doing business around the world.
As a three-time Major League Baseball World Series Coach (who has the 3 rings to prove it), a founder of multiple businesses, a father of 5 and an all-around great guy, you learn what he’s observed about working with people from around the world.
Talk about “positiv-ity”!
Connect with Wendy - https://www.linkedin.com/in/wendypease/
Connect with Trent - https://www.linkedin.com/in/trentmclark/
Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com
Wednesday Jan 06, 2021
Wednesday Jan 06, 2021
Who do you get when you combine a visionary and an implementer?
Patrick Nunes! In this episode Patrick, Director of Global Communications & Design at Rotary International, shares great experience stories and suggestions on how to successfully transition your organization to be a global communications expert rather than reactionary to translation requests.
Connect with Wendy - https://www.linkedin.com/in/wendypease/
Connect with Patrick - https://www.linkedin.com/in/patricknunes/
Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com
Wednesday Dec 30, 2020
Wednesday Dec 30, 2020
Nick Canfield, Co-Founder of Process Zip, has lived and done business in Micronesia, Vietnam, and Costa Rica.
He’s travelled and done business in many other countries.
In this episode find out if English is the global language and whether drinking beer will make you a successful global business person.
Link to Nick’s thesis on the political impact of the Colbert Report - https://ir.library.illinoisstate.edu/etd/748/
Connect with Wendy - https://www.linkedin.com/in/wendypease/
Connect with Nick - https://www.linkedin.com/in/nickcanfield/
Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com
Wednesday Dec 23, 2020
Wednesday Dec 23, 2020
As the person who wrote the book on “LinkedIn Marketing in One Hour a Day”, Viveka Von Rosen knows her stuff.
In this episode, she has a lively discussion about what happened when she used machine translation for her Norweigian LinkedIn profile, her experiences with the French language, and then offers best practices on managing multilingual marketing on LinkedIn company pages and individual profiles.
Connect with Wendy - https://www.linkedin.com/in/wendypease/
Connect with Viveka - https://www.linkedin.com/in/linkedinexpert/
Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com
Wednesday Dec 16, 2020
Wednesday Dec 16, 2020
What happens when you build it and you get funding to take your travel app global?
Listen as Brittany Cooper, a Marketing Automation Specialist at Passport, explains what she’d do differently if she got to do it all over again.
The advice works for any company that wants to grow across markets.
Connect with Wendy - https://www.linkedin.com/in/wendypease/
Connect with Brittany - https://www.linkedin.com/in/bcooper216/
Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com
Wednesday Dec 09, 2020
Wednesday Dec 09, 2020
Dave Sheppard, Founder of Medworld Advisors, has done business in every continent in the world except for Antarctica.
If you want details on launching a medical device or technology globally, listen to his advice on picking markets, mitigating risks, and navigating cultures.
His stories are delightful.
Connect with Wendy - https://www.linkedin.com/in/wendypease/
Connect with Dave - https://www.linkedin.com/in/dave-sheppard-cmaa-3423305/
Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com