The podcast for global marketers to hear experts talk about opportunities and challenges in increasing multilingual lead gen and revenue. Explore the highs and lows and then delve into best practices for strategies, technologies, processes and quality for translation, transcreation, localization and more.
Episodes
Wednesday May 05, 2021
Wednesday May 05, 2021
Jeff Grody, CEO of EasyExport, is a regulatory and legal expert on selling firearms and parts internationally.
His activities bring him into contact with regulations in 82 countries.
Hear about how EasyExport helps U.S. exporters navigate the regulations safely.
A must-listen-to- episode for anyone exporting under ITAR or EAR controls.
Connect with Wendy - https://www.linkedin.com/in/wendypease/
Connect with Jeff - https://www.linkedin.com/in/jeffreygrody/
Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com
Wednesday Apr 28, 2021
Wednesday Apr 28, 2021
Dr. Janet Walsh is the CEO or Birchtree Global and an Adjunct Professor at NY Institute of Technology and she knows her s***!
She teaches executives of large global companies how to set up global expansion.
Her clients, whether they are small or large companies learn best practices on all aspects of establishing operations around the world.
She’s been to 81 countries and has a team with feet on the ground to build success.
Well worth listening to this episode!
Here are the links we discussed:
WTC Atlanta Academy - https://www.wtcatlanta.com/academy/
Porter’s 5 forces - https://hbr.org/1979/03/how-competitive-forces-shape-strategy
Blue Ocean strategy - https://www.blueoceanstrategy.com/what-is-blue-ocean-strategy/
Connect with Wendy - https://www.linkedin.com/in/wendypease/
Connect with Janet - https://www.linkedin.com/in/janetwalsh/
Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com
Wednesday Apr 21, 2021
Wednesday Apr 21, 2021
Grace Preston, Director of International Sales at Optim LLC, has travelled the world as an international sales rep.
She understands that relationships in other parts of the world take face to face time.
She explains how to pick the right distributor for your company and how to navigate travel routes while having fun.
You’ll get to really like her when you hear about her favorite vacations!
Connect with Wendy - https://www.linkedin.com/in/wendypease/
Connect with Grace - https://www.linkedin.com/in/gracepreston/
Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com
Tuesday Apr 13, 2021
Tuesday Apr 13, 2021
Wendy Pease, the regular host of The Global Marketing Show podcast becomes the guest as Andrea Heuston, CEO of Artitudes Design, podcast host of “Lead Like a Woman”, and author of the newly released, incredible book, “Stronger on the Other Side” hosts this week's episode.
Andrea graciously interviews Wendy about why she wrote “The Language of Global Marketing – Translate your Domestic Strategies into International Sales and Profits”. They talk about black-market Frosted Flakes, living in Taiwan, funny mistakes in translation and other stories from the book.
Listen in as the tables are turned and Andrea has Wendy laughing and talking.
Learn more about Wendy and the new book at www.WendyPease.com.
Connect with Wendy - https://www.linkedin.com/in/wendypease/
Connect with Andrea - https://www.linkedin.com/in/andreaheuston/
Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com
Wednesday Apr 07, 2021
Wednesday Apr 07, 2021
Jamie Gelbtuch, Founder of Cultural Mixology, has a wealth of knowledge about cultures and the contexts that make interactions difficult.
Yet, by understanding the differences and learning how to “read the air”, you can be successful in understanding when a “yes” really means “no”.
This is a fascinating conversation about what types of cultural training make sense.
Connect with Wendy - https://www.linkedin.com/in/wendypease/
Connect with Jamie - https://www.linkedin.com/in/jamiegelbtuch/
Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com
Wednesday Mar 31, 2021
Wednesday Mar 31, 2021
Bill Tung, International Expansion Advisor at Peaks Consulting, explains “revenge shopping”, the need for product adaptation in China, and about the Japanese “sucking teeth” reaction.
His background includes managing International Growth with Reebok, New Balance, Columbia Sportswear, and Rockport.
It’s always great to hear the path of a fellow Penn State Nittany Lion!
Connect with Wendy - https://www.linkedin.com/in/wendypease/
Connect with Bill - https://www.linkedin.com/in/williamtung-18/
Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com
Wednesday Mar 24, 2021
Wednesday Mar 24, 2021
Ann Kallman, Director of Creative Services at Kallman Worldwide, is a world traveler and tells great stories about doing business internationally.
In between the stories about smoking shisha and eating random foods, she shares sage advice about entering new global markets.
Connect with Wendy - https://www.linkedin.com/in/wendypease/
Connect with Ann - https://www.linkedin.com/in/ann-kallman-43105411/
Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com
Wednesday Mar 17, 2021
Wednesday Mar 17, 2021
Scott Wilder, Head of Customer Engagement, Advocacy, & Community at HubSpot, is the perfect person to head up international customer engagement.
Listen to him share his funny experiences in making friends without sharing a language and hitchhiking experiences around the world.
Also, hear how he thinks about creating a plan for HubSpot on translating their global outreach and engagement.
Connect with Wendy - https://www.linkedin.com/in/wendypease/
Connect with Scott - https://www.linkedin.com/in/wilder/
Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com
Wednesday Mar 10, 2021
Wednesday Mar 10, 2021
Mike Krass, CEO of MKG Marketing, is the son of airline employees so he had an early introduction to travel and international cultures.
As a specialist in “measurable marketing”, he works with companies as they expand globally.
Learn about the biggest three mistakes he sees companies make.
Connect with Wendy - https://www.linkedin.com/in/wendypease/
Connect with Mike - https://www.linkedin.com/in/mikekrass/
Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com
Wednesday Mar 03, 2021
Wednesday Mar 03, 2021
Zach Selch, owner of Global Sales Mentor and Wendy Pease, the host of this show and President of Rapport International talk about the intersection of global marketing and sales.
Is one a subset of the other, how do they overlap and differ and what did quarantining change for companies as they try to grow internationally?
From tech, to trade shows, to language, learn from their experience.
Connect with Wendy - https://www.linkedin.com/in/wendypease/
Connect with Zach - https://www.linkedin.com/in/zselch-internationalsales/
Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com