The podcast for global marketers to hear experts talk about opportunities and challenges in increasing multilingual lead gen and revenue. Explore the highs and lows and then delve into best practices for strategies, technologies, processes and quality for translation, transcreation, localization and more.
Episodes
Wednesday Jun 30, 2021
Wednesday Jun 30, 2021
Mollie Ring, Principal at Dialogic Solutions, knows that good writing in English is simple, evergreen, clear, concise and conveys your message.
An added bonus -it’s also easy to translate!
Her stories of working with entrepreneurs in 13 countries in Central and South America is fascinating as she talks about the similarities and different obstacles they face in growing their businesses in the various countries.
Connect with Wendy - https://www.linkedin.com/in/wendypease/
Connect with Mollie - https://www.linkedin.com/in/mollie-ring-44825212/
Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com
Wednesday Jun 23, 2021
Wednesday Jun 23, 2021
Stephen Cassell has a distinguished career in global marketing working for and rising up through the ranks of Cigna, JP Morgan, and HSBC.
Hear about his fears, how he got his first position in global marketing, avoiding mistakes, and suggestions he has for communicating globally while managing a brand.
Connect with Wendy - https://www.linkedin.com/in/wendypease/
Connect with Stephen - https://www.linkedin.com/in/stephenacassell/
Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com
Wednesday Jun 16, 2021
Wednesday Jun 16, 2021
Chris Salazar recently started as the VP of Commercial marketing at Fluke Health Solutions, a global medical device and services company.
They lucked out in hiring him as he brings strategic thinking about digital marketing and knowledge about building global teams.
Listen to his ideas and learn how the company successfully pivoted their sales during Covid.
Connect with Wendy - https://www.linkedin.com/in/wendypease/
Connect with Chris - https://www.linkedin.com/in/csalazar/
Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com
Wednesday Jun 09, 2021
Wednesday Jun 09, 2021
Stephan Murtagh is the Exhibition Guy, a specialist who uses triscadecaphobia and 3+4+6 to show people how to turn wasted exhibiting into successful events.
Hear the suggestions he makes to clients to improve their results and how to connect in any country.
Connect with Wendy - https://www.linkedin.com/in/wendypease/
Connect with Stephan - https://www.linkedin.com/in/the-exhibition-guy/
Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com
Wednesday Jun 02, 2021
Wednesday Jun 02, 2021
Cheri Williams-Franklin, CEO and Founder of Life Snapshot, gained experience as a product manager in huge, international companies where she travelled the world.
Hear her recommendations on how to launch products internationally and about the vision she already has for global expansion of the Amazing company she founded - www.lifesnapshot.com.
Connect with Wendy - https://www.linkedin.com/in/wendypease/
Connect with Cheri - https://www.linkedin.com/in/cheri-williams-franklin-mba-9b66151b/
Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com
Wednesday May 26, 2021
Wednesday May 26, 2021
Rob Halverson, Sales Director at Quin Global Americas, built a career in domestic sales at Snap-on Tools which has large, international sales.
He then moved to Quin Global to expand their business - both domestically and abroad.
Even without direct international sales, he’s “scrappy”, hardworking, smart, and understands the opportunity for global sales.
Listen as he explains how he plans to build their global marketing.
Connect with Wendy - https://www.linkedin.com/in/wendypease/
Connect with Rob - https://www.linkedin.com/in/rob-halverson-2a7171106/
Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com
Wednesday May 19, 2021
Wednesday May 19, 2021
Javier Romeu, Global Solutions Manager at CXC North America, has lived and worked all over the world.
Through these experiences, he’s a master at quickly observing and learning cultural norms.
Hear his descriptions of cultures and learn how to hire the right way in over 80 countries.
Connect with Wendy - https://www.linkedin.com/in/wendypease/
Connect with Javier - https://www.linkedin.com/in/javier-romeu-b3a3043/
Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com
Wednesday May 12, 2021
Wednesday May 12, 2021
Jeffrey Smith, General Partner at SIP Global Partners, moved to Singapore six days after graduating from Brown University.
From there he moved to other jobs and countries and is now a VC investor focused on Japan.
Listen to how he quickly assesses a company and then explodes them in global markets.
Connect with Wendy - https://www.linkedin.com/in/wendypease/
Connect with Jeffrey - https://www.linkedin.com/in/jeffreywsmithnextboston/
Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com
Wednesday May 05, 2021
Wednesday May 05, 2021
Jeff Grody, CEO of EasyExport, is a regulatory and legal expert on selling firearms and parts internationally.
His activities bring him into contact with regulations in 82 countries.
Hear about how EasyExport helps U.S. exporters navigate the regulations safely.
A must-listen-to- episode for anyone exporting under ITAR or EAR controls.
Connect with Wendy - https://www.linkedin.com/in/wendypease/
Connect with Jeff - https://www.linkedin.com/in/jeffreygrody/
Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com
Wednesday Apr 28, 2021
Wednesday Apr 28, 2021
Dr. Janet Walsh is the CEO or Birchtree Global and an Adjunct Professor at NY Institute of Technology and she knows her s***!
She teaches executives of large global companies how to set up global expansion.
Her clients, whether they are small or large companies learn best practices on all aspects of establishing operations around the world.
She’s been to 81 countries and has a team with feet on the ground to build success.
Well worth listening to this episode!
Here are the links we discussed:
WTC Atlanta Academy - https://www.wtcatlanta.com/academy/
Porter’s 5 forces - https://hbr.org/1979/03/how-competitive-forces-shape-strategy
Blue Ocean strategy - https://www.blueoceanstrategy.com/what-is-blue-ocean-strategy/
Connect with Wendy - https://www.linkedin.com/in/wendypease/
Connect with Janet - https://www.linkedin.com/in/janetwalsh/
Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com