The podcast for global marketers to hear experts talk about opportunities and challenges in increasing multilingual lead gen and revenue. Explore the highs and lows and then delve into best practices for strategies, technologies, processes and quality for translation, transcreation, localization and more.
Episodes
Wednesday Sep 22, 2021
Wednesday Sep 22, 2021
Mario Nawfal, Founder of Froothie and 6 other companies, is an interview you don’t want to miss.
His early success in business and his relationships around the world are impressive.
He’s personable and insightful in talking about his motivations, his companies, and his strategies.
Listen to how he develops influencers differently in both B2C and B2B companies.
Connect with Wendy - https://www.linkedin.com/in/wendypease/
Connect with Mario - https://www.linkedin.com/in/mario-nawfal/
Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com
Wednesday Sep 15, 2021
Wednesday Sep 15, 2021
AJ Wilcox, Founder of B2Linked, is a whiz at social media ads and decided to specialize in LinkedIn ads when he opened his agency B2Linked.
His journey from a mission in the Ukraine to a Global LinkedIn ads specialist is fascinating.
Even if you never wanted to know about paid advertising in the US versus international markets, check out this episode. It might have you take new actions.
Connect with Wendy - https://www.linkedin.com/in/wendypease/
Connect with AJ - https://www.linkedin.com/in/wilcoxaj/
Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com
Wednesday Sep 08, 2021
Wednesday Sep 08, 2021
Aleksandra Efimova, CEO of Russian Pointe Group International and FLX Stretch, was born in Russia during a time without entrepreneurs.
Aleksandra moved to the US and began her pursuit of the American Dream in her college dorm.
She now runs two global companies that source, sell, and support serious dancers with dance products and casual athletes with stretching.
In this fascinating conversation, see how Aleksandra lives her belief that the worst regrets come from not trying.
Connect with Wendy - https://www.linkedin.com/in/wendypease/
Connect with Aleksandra - https://www.linkedin.com/in/aleksandraefimova/
Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com
Wednesday Sep 01, 2021
Wednesday Sep 01, 2021
Brian Jones, Global Products Sales Manager at Geocomp, had little experience with the international community prior to becoming a global sales manager.
Before his first trip abroad, he felt worried about language issues, cleanliness, and safety of other countries.
Now, he’s a seasoned traveler and global citizen.
His advice - seek out your local state export support agency and recognize we are all people.
Listen to why stress load in his industry is a good thing.
Connect with Wendy - https://www.linkedin.com/in/wendypease/
Connect with Brian - https://www.linkedin.com/in/brianjonesgeocomp/
Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com
Wednesday Aug 25, 2021
Wednesday Aug 25, 2021
Marty Parisien, CEO of Singing Dog Vanilla, is fascinating.
He’s a master relationship builder with people from around the world, no matter the languages spoken.
He’s grown his successful business only on handshakes - with small farmers in Indonesia to buyers at Whole Foods.
In this episode learn why he does this and how “Singing Dog Vanilla” got its name.
Connect with Wendy - https://www.linkedin.com/in/wendypease/
Connect with Marty - https://www.linkedin.com/in/marty-parisien-50101819/
Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com
Wednesday Aug 18, 2021
Wednesday Aug 18, 2021
Dani Weinstein, Senior Director of Customer Community and Growth at Kaltura, knows how to build global communities - and he’s done so for the companies where he’s worked.
Strong online customer communities drive engagement as much as gathering regularly at the softball field.
It’s fascinating to hear him discuss what drives successful global communities - numbers of members, language, thought leaders and more.
“Yala yolo” - listen to this episode and learn what that means!
Connect with Wendy - https://www.linkedin.com/in/wendypease/
Connect with GUEST - https://www.linkedin.com/in/daniweinstein/
Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com
Wednesday Aug 11, 2021
Wednesday Aug 11, 2021
Barbara Mowat, President and Founder of GrowYourBiz, started a company pre-internet to help small, home based businesses grow.
She taught owners in Afghanistan, Slovenia, India, Bangladesh, Pakistan and other countries how to grow from $5,000 in revenue to upwards of $1 million.
Fast forward to today, she’s still working with business owners through virtual peer to peer learning to help them grow.
Listen as she describes the steps it takes to grow from your home to across the globe.
Connect with Wendy - https://www.linkedin.com/in/wendypease/
Connect with Barbara - https://www.linkedin.com/in/barbaramowat/
Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com
Wednesday Aug 04, 2021
Wednesday Aug 04, 2021
Eric Stine has served as Chief Revenue Office, Chief Innovation Officer, and Chief Expert at SAP and other well-known companies.
His passion, strategic thinking, and ability to build teams comes across in this engaging interview about how to transform large companies to adapt to changing customer demands.
Hear how SAP changed to a SAAS model by being clear on a common purpose and having flexibility with global implementation.
And, then learn the formula for implementation.
Connect with Wendy - https://www.linkedin.com/in/wendypease/
Connect with Eric - https://www.linkedin.com/in/eric-stine-49540a9/
Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com
Wednesday Jul 28, 2021
Wednesday Jul 28, 2021
Babs Ryan is a dynamite!
She’s Board Director for Worker’s Credit Union, got a pile of patents, been to 88 countries and aims to join the “Century Club”!
Her college boyfriend wisely said, “global business will make us rich, let’s get an MBA in that.”
While he dropped out, she succeeded.
Listen to her share her wealth of stories about her global experiences in marketing.
Learn about the La La La (or No No No in Arabic) campaign in the Middle East; the “matching leathers” campaign for Kawasaki; and how the best marketers (Nike, Orvis, REI, Airbnb) are connecting people.
Connect with Wendy - https://www.linkedin.com/in/wendypease/
Connect with Babs - https://www.linkedin.com/in/babsryan/
Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com
Wednesday Jul 21, 2021
Wednesday Jul 21, 2021
Dr. Michael Drues, President of Vascular Sciences, is a global regulatory specialist who has worked for the FDA and for companies developing medical devices which gives him a unique perspective on getting approval to sell medical devices.
He says to his clients that getting FDA or “international FDA” approval is similar to playing poker. You have to understand the rules and know how to play the game to win.
He also shares his “Tell don’t Ask; Lead don’t Follow advice.”
The biggest mistake he sees - not thinking about global markets from the start!
Connect with Wendy - https://www.linkedin.com/in/wendypease/
Connect with Michael - https://www.linkedin.com/in/michaeldrues/
Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com