The podcast for global marketers to hear experts talk about opportunities and challenges in increasing multilingual lead gen and revenue. Explore the highs and lows and then delve into best practices for strategies, technologies, processes and quality for translation, transcreation, localization and more.
Episodes
Wednesday Jun 29, 2022
Wednesday Jun 29, 2022
Stephen Shortt, Managing Director at ETC Consult, was prior owner of Alpha College of English a school in Ireland where professionals could go to learn English.
Currently he’s an investor, leadership and career coach, keynote speaker, succession planner, and self-proclaimed Geek.
He explains his rational for using Global English and where translation was necessary, and deep dives into his experiences in Global Marketing.
His insights, experience, and go to market strategies clearly show that he thinks strategically.
Listen to this episode to learn from a true entrepreneur.
Links:
https://successfulsuccession.com
Connect with Wendy - https://www.linkedin.com/in/wendypease/
Connect with Stephen - http://shortt.me/li
Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com
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