The podcast for global marketers to hear experts talk about opportunities and challenges in increasing multilingual lead gen and revenue. Explore the highs and lows and then delve into best practices for strategies, technologies, processes and quality for translation, transcreation, localization and more.
Episodes
Wednesday Oct 27, 2021
Wednesday Oct 27, 2021
David Oliva, General Manager at Organomation, never had any international experiences growing up, yet he’s successfully running a global company now.
By leveraging time at US trade shows, he’s able to connect with visiting distributors from around the world.
He gives great practical advice on how your website is a 24x7 selling machine, how associations can recommend ways to excel at the right trade shows, and how to avoid the “mistakes” he’s made.
You will enjoy this episode, especially if you manufacture a laboratory product and wonder about translation, distributors, and China.
Other Links:
Listen to this episode about having your distributors do your translation: https://www.theglobalmarketingshow.com/e/global-sales-vs-global-marketing/
Learn how to rock virtual international trade shows: https://www.rapporttranslations.com/videos/international-virtual-trade-shows
Reach out to meet Bill Kinney if you want to increase your ROI on trade shows: http://meetroi.com/
Connect with Wendy - https://www.linkedin.com/in/wendypease/
Connect with David - https://www.linkedin.com/in/doliva/
Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com
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