The podcast for global marketers to hear experts talk about opportunities and challenges in increasing multilingual lead gen and revenue. Explore the highs and lows and then delve into best practices for strategies, technologies, processes and quality for translation, transcreation, localization and more.
Episodes
Wednesday Apr 28, 2021
Wednesday Apr 28, 2021
Dr. Janet Walsh is the CEO or Birchtree Global and an Adjunct Professor at NY Institute of Technology and she knows her s***!
She teaches executives of large global companies how to set up global expansion.
Her clients, whether they are small or large companies learn best practices on all aspects of establishing operations around the world.
She’s been to 81 countries and has a team with feet on the ground to build success.
Well worth listening to this episode!
Here are the links we discussed:
WTC Atlanta Academy - https://www.wtcatlanta.com/academy/
Porter’s 5 forces - https://hbr.org/1979/03/how-competitive-forces-shape-strategy
Blue Ocean strategy - https://www.blueoceanstrategy.com/what-is-blue-ocean-strategy/
Connect with Wendy - https://www.linkedin.com/in/wendypease/
Connect with Janet - https://www.linkedin.com/in/janetwalsh/
Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com
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