The podcast for global marketers to hear experts talk about opportunities and challenges in increasing multilingual lead gen and revenue. Explore the highs and lows and then delve into best practices for strategies, technologies, processes and quality for translation, transcreation, localization and more.
Episodes
Wednesday Jul 21, 2021
Wednesday Jul 21, 2021
Dr. Michael Drues, President of Vascular Sciences, is a global regulatory specialist who has worked for the FDA and for companies developing medical devices which gives him a unique perspective on getting approval to sell medical devices.
He says to his clients that getting FDA or “international FDA” approval is similar to playing poker. You have to understand the rules and know how to play the game to win.
He also shares his “Tell don’t Ask; Lead don’t Follow advice.”
The biggest mistake he sees - not thinking about global markets from the start!
Connect with Wendy - https://www.linkedin.com/in/wendypease/
Connect with Michael - https://www.linkedin.com/in/michaeldrues/
Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com
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