The podcast for global marketers to hear experts talk about opportunities and challenges in increasing multilingual lead gen and revenue. Explore the highs and lows and then delve into best practices for strategies, technologies, processes and quality for translation, transcreation, localization and more.
Episodes
Wednesday Oct 28, 2020
Wednesday Oct 28, 2020
Peaches and Coconuts. Americans are peaches and French people are coconuts.
Listen to this week's guest, Armand Adande, explain how this French analogy came to be.
With years of experience in opening markets around the world, Armand gives great recommendations on how to navigate cultures, read social cues, develop culturally adapted value propositions, and build a plan to launch successfully.
Connect with Wendy - https://www.linkedin.com/in/wendypease/
Connect with Armand - https://www.linkedin.com/in/armand-adande/
Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com
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