The podcast for global marketers to hear experts talk about opportunities and challenges in increasing multilingual lead gen and revenue. Explore the highs and lows and then delve into best practices for strategies, technologies, processes and quality for translation, transcreation, localization and more.
Episodes
Wednesday Mar 08, 2023
Wednesday Mar 08, 2023
Melissa Muhammad is the Founder and CEO of the Black and Global Business Network (BGBN). An international tax attorney, Melissa founded BGBN after 20 years with the US government, connecting businesses with exporting resources, creating opportunities, lowering trade barriers, and working with other countries to avoid any “double tax” that might stifle trade.
When racial tensions in the US intensified after the killing of George Floyd, Melissa was called to reevaluate her “cushy government job” and address her “professional tragedy” of never seeing a black-owned business come across her desk throughout her 20 year career. She had worked in 50 countries, lived on 3 continents, but never used her time or talent to help the black business community.
Challenging her fears of becoming an entrepreneur, and with help from a black-owned marketing company, Melissa formed BGBN. Success was immediate and Melissa attributes it to the richness of her existing relationships (in 54 African countries, Canada, the UK, and the Caribbean) and her ability simply to “listen to the people with the expertise.” In its inaugural virtual summit in April 2021, BGBN welcomed 1,100 attendees from 58 countries.
Melissa is often met with disbelief by black-owned entrepreneurs that the government resources she touts actually exist. Breaking down that barrier – the historical belief within the black community of a suspect Federal government – is part of the BGBN process.
BGBN provides exporting education, tests for global readiness, offers cultural competencies training, and incubates black-owned businesses at any and every stage. Its “done for you” solution means BGBN represents a company to government agencies.
Melissa’s best advice is that your mindset changes the game. Making the shift to an international focus and challenging your uncertainties isn’t easy – “keep the paycheck if you’re looking for easy” – but will leave you fulfilled.
Links:
www.blackandglobalbusinessnetwork.com
Connect with Wendy - https://www.linkedin.com/in/wendypease/
Connect with Melissa: https://www.linkedin.com/in/melissa-muhammad-829a6a15/
Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com
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