Say “tak tak” to a Lean Marketing Approach to Grow Globally - Show #21

What a blessing to talk to Loredana Nicolae, a B2B global growth expert who has offices all over the world. 

She consults with companies on how to expand internationally - and recommends starting with an agile, lean marketing approach.

Learn about how to research the right market, gain insights about cultural compatibility for a successful launch and to understand how Account Based Marketing (ABM) can make you successful.

When it comes to global marketing - just say “tak tak” in Polish!

 

Connect with Wendy - https://www.linkedin.com/in/wendypease/

Connect with Loredana - https://www.linkedin.com/in/loredananiculae/

Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com

 

Resources -

Webinars on internationalization recording - https://youtu.be/PiuppNGu0gs

Blitzscaling - https://www.globalscalingacademy.com/blog/reid-hoffman-and-chris-yeh-introduce-blitzscaling-to-the-mckinsey-community-of-clients-and-partners

Hofstede Insights - https://www.hofstede-insights.com/product/compare-countries/

B2B Influencers - www.thinkers360.com/

A series of blog posts series on going international from NNC

• What is Internationalisation for a B2B Business?

• What Are the Best Business Models When Scaling your B2B Business Abroad?

• Strategies to overcome top barriers to global B2B business expansion

• How to Expand Your Tech Business Internationally [focus on US Market]

• Essential steps to follow before attending a Tech Event in 2020