The podcast for global marketers to hear experts talk about opportunities and challenges in increasing multilingual lead gen and revenue. Explore the highs and lows and then delve into best practices for strategies, technologies, processes and quality for translation, transcreation, localization and more.
Episodes
Wednesday Mar 31, 2021
Wednesday Mar 31, 2021
Bill Tung, International Expansion Advisor at Peaks Consulting, explains “revenge shopping”, the need for product adaptation in China, and about the Japanese “sucking teeth” reaction.
His background includes managing International Growth with Reebok, New Balance, Columbia Sportswear, and Rockport.
It’s always great to hear the path of a fellow Penn State Nittany Lion!
Connect with Wendy - https://www.linkedin.com/in/wendypease/
Connect with Bill - https://www.linkedin.com/in/williamtung-18/
Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com
Comments (1)
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Great interview!
Monday Apr 05, 2021
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