The podcast for global marketers to hear experts talk about opportunities and challenges in increasing multilingual lead gen and revenue. Explore the highs and lows and then delve into best practices for strategies, technologies, processes and quality for translation, transcreation, localization and more.
Episodes
Wednesday Nov 24, 2021
Expanding Your Business Internationally - Show #63
Wednesday Nov 24, 2021
Wednesday Nov 24, 2021
In this week's episode we share a recording of a recent webinar "Expanding Your Business Internationally."
When expanding a company internationally, there are some obvious things that everyone has on their to-do list, such as arranging logistics and hiring new staff.
Behind these obvious checklist items, there is a long list of smaller tasks that are easily forgotten during internationalization. The implementation of these tasks can make or break the success of an expansion.
Presented by:
IP attorney, David M. Roccio (droccio@lalaw.com) who presents the information necessary to make well-informed decisions with respect to protecting your innovations outside your home country and avoiding potential pitfalls of unfamiliar patent laws. - https://www.linkedin.com/in/davidroccio/
International expansion expert and previous guest of The Global Marketing Show (show #24), Nina Ann Walters(nina@expandise.com), highlights some of the small things you can do that will have a big impact on your international success. - https://www.linkedin.com/in/ninaannwalters/
Our host and translation expert Wendy Pease (wmpease@rapportintl.com), who discusses how to avoid the potential traps of machine translation and optimize international growth through high-quality, culturally adapted content and translations that connect you to your target audience. - https://www.linkedin.com/in/wendypease/
And moderated by Bill Kenney (bill@meetroi.com), Owner of Meet, founder of Soft Land Partners and past Global Marketing Show (show #6) guest. - https://www.linkedin.com/in/bkenney/
LINKS:
Soft Land Partners Export Readiness Checklist - https://softlandpartners.com/readiness-checklist/
Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com
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